Nick--2nd+period

Nick's Directed Study







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__Analysis of Wall Street__

**Wall Street** Wall Street starred Bud Fox (Charlie Sheen) as a stock broker trying to make ends meet. Bud worked at a brokerage and was always trying to make it as a trader like his idol, Gordon Gekko. Bud keeps pursuing to work under Gekko and eventually gets a five minute meeting. Bud informs Gekko about two stocks that he likes, but Gekko calls them “Dogs with fleas,” and Gekko tells Bud that he needs something that he doesn’t already know. Bud tells him about Bluestar Airlines. Bluestar Airlines is a company that Bud’s father, Carl Fox (Martin Sheen), works at and they recently won a court case that will cause the stock to rise. Gekko accepts the insider information and tells Bud that he will buy the stock. After the stock rises, Gekko gives Bud a cut of his profits, and gives him money to invest in one of his “flea-ridden” stocks. Bud invests in them, but he loses the money. Gekko tells him that you can’t choose stocks by looking at charts, and that insider information is the only way. Soon, Gekko learns that Bud only knew about Bluestar because of his dad and Gekko has no use for him unless he has many more dads. After a rough patch, Bud starts to gain more insider information for Gekko. Bud is soon very wealthy, but lets the money get the best of him. He feels invincible and starts acting like a jerk to his friends. He starts to display his wealth and pays back his dad for loaned money. Later, Bud advises Gekko to buy up Bluestar Airlines and take the company to the next level to compete with the major airlines. Bud and Gekko pitch their plans to Bluestar Airlines corporate and Carl Fox. The corporate members agree to the deal, but Carl, who represents the worker’s union, refuses. Carl tells Bud that he doesn’t trust Gekko, and that he has to look out for “His men. (Referring to Bluestar Airline’s workers)” Bud starts an argument with his father and claims that he always only cared about his men and never cared about Bud. Bus then tells his dad that he is just jealous of Bud’s success. The two don’t talk for two days until bud learns that his dad has had a heart attack. Bud feels bad and decides to go to the next Bluestar meeting as his father’s voice and opinion. At the next meeting, Bud learns that Gekko has decided to liquidate Bluestar, so that he can make money. Sick of Gekko’s backstabbing ways, Bud turns to Gekko’s rival to get back him. They make him lose money in Bluestar and put the company in better hands. After a crazy stock day for Bluestar, Bud finds police in his office to arrest him for using insider information in the stock market. To help the police and lessen his own sentence, Bud helps the police arrest Gekko. The movie ends with Bud Fox going in to the courthouse for his trial.

Key Stock Trading Words http://prezi.com/hiwexmo-t0hg/stock-trading-terms/

Stock market Jobs



Investing books

[|Brand Gap PowerPoint]

Timeline at [|www.TimeToast.com] []

Prezi at [|www.prezi.com] []

Top 5 Effective/Ineffective ads Top 5 ads

Hardees’ A-Hole - [] Hardees’ A-Hole * A * The target audience is probably Men & Women 13+ due to the “A-Hole” comments because the creativity and comedy can capture any age. Simplicity is one of the strong points of this ad. Also, it reinforce that Hardees’ biscuit holes are better than donut holes. Lastly, it’s perfect in the “//visualize the benefit”// category.

HBO The Cube - [] HBO The Cube * A+ * The Cube brings creativity to a new level. It also is perfect in telling a story. If I had to pick a weak point, I would pick simplicity because you had to watch the video from 4 angles to understand it. The target audience was vague because it was just whoever walked by the cube.

MLB The Show 09 - [] MLB The Show 09 * A * The target audience is clearly male about 12-30. The creativity of this makes it an above average ad. This is a new type of ad. It also translated to the game’s website which drew people to the website thus creating even more revenue. It easily creates a story between Dustin Pedroia and the Play station man. It tells the story of their continuous debate. It is fairly simplistic, it’s not as simple as an iPod design but it’s not confusingly complicated.

New York Sports - [] New York Sports * A-* The target audience is mainly male ages 20-40. It isn’t on the creative side as much as the other effective ads. It is very simple which can be good but I feel it is so simple that it isn’t creative, but the two CAN be achieved simultaneously. This ad does tell the story of two men who open a New York Sports shop and many things go wrong. The ad also strongly enforces that SNY will bring you all New York sports teams, all the time.

HBO Trapped - [] HBO Trapped *A* The target audience is men and women ages 25-40. This ad excels in creativity and story telling, but unfortunately lacks in marketing HBO. It shows the HBO logo once in the last second. Although it’s a great concept for a commercial, it doesn’t get HBO’s name across. Trapped shows a simple concept that proves to be more than expected which excites the viewer.

Worst 5 ads

GAP Ice Ice Baby - [] GAP Ice Ice Baby *F-* The target audience of this commercial ranges from age 18-30 Women. It has no story involved at all. It shows a group of people dancing to Christmas music mixed with Ice Ice Baby. The ad does not promote GAP well and only shows the logo at the very end. This ad is ineffective because it isn’t creative or simple and it has no draw for the viewer.

JcPenny B-Fast Club - [] JC Penny B-Fast Club *F* The target audience is mainly women ages 35-50. This ad is based off the movie The Breakfast Club which was released in 1985 and was targeted to teenage girls. The movie was a group of kids, each from a different clique, in detention. This ad shows a bunch of madness. It’s complicated, hard to follow and has NO storyline. It just has a lot of random clips of kids. The one good thing I can say about this ad is, in the beginning, the car had a license plate that read “JCP.COM.” It was advertising JC Penny’s website. Also, doing something that has already been done isn’t very creative.

Twix - [] Twix *D+* The target audience was Men/Women ages 15-25 This ad did two things well, but also did a few things terrible. It showed a Twix bar 10 different times, so it marketed the Twix well. Also, it told a lackluster story of a group of kids that ride in a car and have fun. The main weak point was creativity. It was not only boring, but it popped up questions that didn’t relate very well. The ad was overall plain with not much to it.

Legend of Zelda - [] Legend of Zelda *F* The target audience was Men ages 10-30 This is a minute long foreign commercial for The Legend of Zelda video game. The vast majority of this commercial is a group of people with Zelda costumes on dancing. This ad does NOT convey any message for the viewer and has no storyline. The costumes worn aren’t realistic at all and the dancing has no connection to the video game. Lastly, this ad is the opposite of simple. The camera angles, dancing, lighting, and dancing was a lot to handle and hard to follow.

Flea Market - [] Flea Market Montgomery *D-* This ad was local so the target audience was fairly universal. The main target would be Men/Women 20-60. This ad excels to promoting the business, but fails in every other category. He definitely promoted his flea market and the viewer left remembering what business he/she saw. Although he did that well, there wasn’t any story whatsoever. He just kept repeating the same line over and over. The last critic I have for this ad is that the ad was not creative in any sense and didn’t keep the viewer intrigued. //Reward your target/Target Audience// It is important your advertising gives something back to your target so he/she feels the time was not wasted. //Design matters/Creativity// All elements in your advertising must work synergistically to create a positive impression and experience for your target audience. Visuals should serve to create drama to engage the mind and emotion to **__capture the heart.__** //Simplicity is key// The net take-away must be a simple thought. This can be achieved by leveraging **__simplicity__** in strategy, idea and drama. Your target audience won’t work too hard to understand your message. //Drama/Tell a Story// You must capture and hold attention and create an emotional reaction.

Clear reinforcement of your place promise

The advertising must **__reinforce the strategic equity__** for your brand. //Visualize the benefit// You should use clear, provocative visuals that support your community’s core promise. Great advertising is as much art as science, luck as skill. But the above characteristics will help you judge the potential impact of your advertising before you invest too much money in placing it. [] 7 Criteria to great ad - modified